THICK RICHARDS
Turning a Seasonal Service Into a Year-Round Outdoor Brand
Thick Richards already had the reputation, experience and personality. The opportunity was to build a digital presence that could carry all three beyond deer season.
THE CHALLENGE
Thick Richards had built a trusted local deer processing business, but its digital presence didn't reflect everything the business had become—or everything it could offer.
Customers needed clear processing information during hunting season, while recipes, education, apparel and outdoor content created an opportunity to keep the relationship going long after pickup day.
THE SOLUTION
We expanded the brand beyond a seasonal service without losing the straightforward, local identity people already knew.
The website brings processing information, educational content, recipes, merchandise and outdoor lifestyle together in one connected experience—giving customers reasons to find the brand, trust it and return throughout the year.
BUILT FOR DEER SEASON. DESIGNED TO LIVE BEYOND IT.
SERVICE
Clear Information When It Matters
Processing services, pricing and essential information organized so customers can quickly find what they need.
RESOURCE
Useful Content Worth Returning For
Recipes, tutorials and educational content extend the customer experience beyond the transaction.
LIFESTYLE
A Brand Bigger Than Service
Merchandise and outdoor content connect Thick Richards to the Lifestyle its customers already know and love.
THE WEBSITE BECAME PART OF THE SERVICE
For a seasonal business, timing matters. During deer season, customers need answers quickly. Outside of it, the challenge changes: give them a reason to stay connected.
The Thick Richards website was designed to do both. Clear service information supports the immediate customer need. While recipes education, merchandise and outdoor content create a longer relationship with the brand.
FIND
Services +
Processing
Information
LEARN
Recipes +
Education
RETURN
Useful
Year-Round Content
CONNECT
Merchandise + Outdoor
Lifestyle
CONTENT THAT EXTENDS THE CUSTOMER EXPERIENCE
RECIPES
Practical ways to make the most of every harvest.
OUTDOORS
Content built around the lifestyle that surrounds the brand.
HOW TO
Useful guidance customers can put to work.
PROCESSING
Clear information that removes uncertainty.
BUILT TO STAY USEFUL
Thick Richards didn't need to become something it wasn't, it needed a digital presence capable of showing everything the business already had to offer -and created room for what could come next.
What began as a seasonal service now has a platform for information, education, merchandise, community, and continued growth.
